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Tom Olsen: Blog

How to keep a steady gig going

Posted on September 1, 2015
One of the goals of many musicians is to find and keep a 'steady' gig. These are regularly scheduled performances that last for months and hopefully years. Over the past 10 years I have enjoyed three weekly gigs at restaurants or churches and have been able to keep one going now for 6 years. What is the secret to keeping a gig? I think it involves several things:
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A marketing strategy for bands

Posted on October 6, 2012
So you are a musician, perhaps with a band, and you wonder: how can I get more corporate gigs - like holiday parties, new year's eve parties, client appreciation gigs, etc? I am that musician and I have considered lots of advertising and marketing options. Place some print ads? If so - where and what will you get from that effort? Print some postcards and do a mailing? Where do you get the mailing list? What about an email blast - where do you get the emails to blast? Maybe you could try a trade show - but which one appeals to businesses? Join a chamber of commerce? How about a Google search ad? Or a Facebook or LinkedIn ad?

What did I do? I chose to perform with the Tom Olsen Trio at a Social Networking event at the Biltmore Hotel in Atlanta as the featured music, paying my band myself. What did this investment get me? Exposure - to an audience that I could not otherwise reach as effectively. Our trio logo appeared in the promotional mailings to this audience; we received [...]
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Here are some telltale signs your kids come from a household of musician parents
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Songs for a funeral

Posted on May 10, 2011
Recently I played solo piano at a funeral. While researching some songs to play, I found very few that I recognized. So here is the start of a list I like to play. I expect to keep adding to this list over time.
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One way to find employment

Posted on March 2, 2011
One way to find employment is to create something. If you create it, you can potentially earn a living from it. Is this creative career choice conventional? I'm betting not. Truly successful entrepreneurs blaze their own trail.
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