Skip to Content Skip to Navigation

Tom Olsen: Blog

How to keep a steady gig going

Posted on September 1, 2015
One of the goals of many musicians is to find and keep a 'steady' gig. These are regularly scheduled performances that last for months and hopefully years. Over the past 10 years I have enjoyed three weekly gigs at restaurants or churches and have been able to keep one going now for 6 years. What is the secret to keeping a gig? I think it involves several things:
Read more

A marketing strategy for bands

Posted on October 6, 2012
So you are a musician, perhaps with a band, and you wonder: how can I get more corporate gigs - like holiday parties, new year's eve parties, client appreciation gigs, etc? I am that musician and I have considered lots of advertising and marketing options. Place some print ads? If so - where and what will you get from that effort? Print some postcards and do a mailing? Where do you get the mailing list? What about an email blast - where do you get the emails to blast? Maybe you could try a trade show - but which one appeals to businesses? Join a chamber of commerce? How about a Google search ad? Or a Facebook or LinkedIn ad?

What did I do? I chose to perform with the Tom Olsen Trio at a Social Networking event at the Biltmore Hotel in Atlanta as the featured music, paying my band myself. What did this investment get me? Exposure - to an audience that I could not otherwise reach as effectively. Our trio logo appeared in the promotional mailings to this audience; we received [...]
Read more

Here are some telltale signs your kids come from a household of musician parents
Read more

Songs for a funeral

Posted on May 10, 2011
Recently I played solo piano at a funeral. While researching some songs to play, I found very few that I recognized. So here is the start of a list I like to play. I expect to keep adding to this list over time.
Read more

One way to find employment

Posted on March 2, 2011
One way to find employment is to create something. If you create it, you can potentially earn a living from it. Is this creative career choice conventional? I'm betting not. Truly successful entrepreneurs blaze their own trail.
Read more


Next Page

RSS feed